Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a several jargon for most of your companion who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it vital for today’s business participant? We’re here to break it down for you in the simplest words possible.
Online Marketing is solely marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is one. That is what Online marketing must be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing rather than social media promotion and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings previously search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it assists you to stand out on the list of sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them relating to visit to price of running.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771